About Us

T-R-M, formerly Tony Roche Menswear has now re-branded to T-R-M, and has newly opened a premium lifestyle store at 45/46 Michael Street, Waterford. Tony has been trading in Waterford for the past 35 years and has established itself as one of the Southeast’s best known menswear stores.

The new store not only boasts a long list of prestige labels in Menswear, but now also caters for all your Womenswear needs. Throw in a large selection of footwear and accessories, along with an ultra modern coffee dock, and an exclusive on trend barber shop at the back of the store for all your shaves, trims and fades, its a one stop shop to spend ample time to obtain all the style you could wish for for any occasion. We like to think thatΒ our store has simply got it all.


When Blackfriars coffee opened its doors in 2014, we had one simple goal, that was to serve consistently great coffee. We have added some fantastic food along the way but coffee is our business. We have taken everything we have learned about great coffee and brought it to TRM. We source delicious single origin coffees from some of Europe’s best roasters such as 3fe of Dublin and The Barn of Berlin. Our shelves are always stocked with exceptional coffees and all the home brewing equipment you could need.




Raf’s hairstyling journey started over 12 years ago at a highly reputable hair salon back in his hometown in Poland. He was given professional guidance by some of the most prestigious stylists in the country and spent several years by their side developing his unique approach to both female and male hairstyles. After finishing college he moved over to Ireland with his family and got a job at a local barbershop. He dived into completely unknown and thriving barbering culture and embraced it, adding his charisma and talent that helped him soon become the port of call for many lads from all around the city that needed a good haircut. From there Raf endeavoured to open his own successful place at Penrose Lane, welcoming many regular and new clients, but was absolutely delighted to relocate to Tony Roche Menswear on Michael Street where together with Blackfriars Coffee they help to create a unique experience for men of all ages and contribute to the growing needs of Waterford City.